So many styles, so many fashion startups that want to help you

Thinking about renewing your wardrobe...But, don't know where to start?

In SF there are quite the slew of different fashion startups aiming to improve and renew your wardrobe while saving you money and time.  I decided it's time to take a close look at some of these offers.

Here's the first four that came to my mind:

• Style Lend - "Borrow and lend designer dresses with local fashionistas" 
• Own the Runway - "Best friend with a much bigger closet"

• Le Tote - "Netflix of fashion"

• Stich Fix - "Online personalized styling service for women" 

Here's the differentiation: 

	Offering	Subscription /Lending Model	Pricing
	Concierge service. Pick dresses, stylist comes to you with your selections and extras, keep for one week, return.	Rent for one week Actually lend from a designer dress owner	About 1/4 of retail price
	Find it. Book it. Wear it. Return it. Sales Stores	Different rental times (4, 8 days), New Beta tests: 1. Netflix DVD style - keep 3 return pieces when you want new ones from your queue 2. Yearly subscription - free insurance & shipping	About 1/4 of the retail price, almost double for longer rent time Subscription: $30/yr
	Unlimited looks	Different pieces every month Option to buy pieces you want to keep	$19.99/month - statement accessories $49.99/month - garments and accessory mix Free shipping
	1. Create your style profile 2. Get 5 handpicked items 3. Keep what you like send the rest back	At the time your stylist selects your items on a date you choose, you will be charged a $20 styling fee. That $20 will be applied as a credit toward anything you keep from your shipment.	$20 per styling